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The Best Way to Display Art in Your Home

Landmass Introduces a Specialist Interior Design Service for Art Lovers

Art aficionados should want to make art the centre piece when designing their home. The challenge is that unique and bespoke properties that are carefully designed don’t always exhibit a client’s prized art collection to its full potential. Often when interiors become too busy or too colourful, art can be lost with too many accessories, bright colours and insufficient lighting – taking the focus away from priceless paintings and sculptures.

Artwork plays a key role in the finished design of a property. Not only does it provide an instant colour palette, but it can also add a perception of texture, create a strong visual impact and bring a sense of completion to a design. Where and how the pieces are viewed, incorporating things like lighting and security, are integral to the intrinsic value of the pieces and success of the room design overall. The pieces should be able to stand out without competing with your interiors.

As an art lover you aspire to have a home which showcases your favourite artwork. As award- winning interior designers, Landmass has worked with various art enthusiasts and collectors, and have learnt that incorporating art into the design process from the beginning will enhance the overall design tremendously. A history of identifying the needs of clients with serious art collections has led Landmass to launch its new service for art lovers – to put art first – and partner with leading international Art Security specialist, Fortecho Solutions, to safeguard priceless art collections.

Alan Waxman, Director of Landmass explains:

“At Landmass, a lot of our discerning clientele own prized art collections. They want to showcase and protect their curated pieces. Current interiors are all about vivid colours, dark walls, flamboyant wallpaper and bright accessories; the theme is very much - the busier the better. Yet for fine art, and to make special pieces the focal point, less is definitely more. Often designers don’t consider this and thus art can get lost.

We create simple, elegant palettes to make art look prominent and attractive for our clients. As these are very high value pieces, we are considering both, where they should be placed within a home and their security. We have developed a specific service for art lovers by using our experience and teaming up with the very best craftsmen and specialists in the art world to deliver this to our clients.

Our designs focus on the palette and tone of the rooms – from the walls and lighting, to soft furnishings and accessories – and even how daylight impacts how a piece of art looks. This level of detail is carried out with precision, which lets the artwork do the talking, so that each piece is able to stand out, and so the eye is drawn to it.”

Landmass’s Top Tips for displaying art in your home:

1. Choosing your artwork: Consider the size of your room and scale the size of your interior design art accordingly. Remember, the artwork must be large enough to make a statement within the room, if it is too small it may be drowned out.

Positioning: Place your art above a side table, bench or sofa to maximise its emphasiswithin the design. Don’t hang it too high, the centre of the image should always beeye-level.

Lighting: Avoid direct natural light at all costs, the exposure to UV and infrared light will cause the art to fade. To avoid damage, north-facing light is optimal, light protective curtains can help, or simply choose a wall where daylight is not aiming directly at the surface of the art.

Damage prevention: As well as direct sunlight, the humidity in a room can damage certain types of art. Ensure rooms are well-ventilated and the aircon system is fully functional when necessary.

Framing: The style of the artwork should determine the frames you choose. Instead of matching all the frames in a single room, use a variety of sizes, colours and finishes. Nonglare museum glass rather than regular glass will also prevent distracting reflections.

Interior design: Repeat the same colour tones (they do not need to be exact, but similar). The more colours you repeat, the more robust the look will be.

Cleaning: Take care when cleaning your art or instructing others to do so. Home staff and yacht crews should be educated on which pieces are the most valuable.

Security: Consider protecting your art against theft and environmental damage with a preventive conservation solution, i.e. specialist sensors which protect every piece of artwork as if it were displayed in a museum.

Landmass is currently working with art lovers in London. We will work with you to select the correct pieces from your preferred artworks and implement our design philosophy around those pieces.

For more information please feel free to contact us for a complimentary consultation on 0207439 8095 or visit

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